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- Taylor Swift's Economic Impact: A Closer Look
Taylor Swift's Economic Impact: A Closer Look

The TEY Ecomony
While you might think I am a huge fan of Taylor Swift, I can say, I only know a few of her songs. But I am a fan of her mogul moves in her career. The things she does to command attention in the attention economy are well thought out moves that keep her empire growing and I will be sharing more and more info about her. Other who make similar moves, I will also tell you about.
The Jersey thing? Yeah- In my mind she isn’t trying to date Kelce but she may have made a deal to grow his social media which is where he can continue to make money after he leaves the NFL. He grew his instagram by over 250 million just because she was at the game in his jersey. Did he pay her? We will never know but if she got paid, she deserved that money for sharing HER Fame. And who knows? She has not played the Superbowl yet…maybe that is one of her goals???
LESSON: You can connect with others in a way that lends you both some recognition to new circles: Work with people!
TV Business Faces Further Contraction As Marketplace Reopens: “The Bubble Has Burst”
There are lots of cancellations and NON-renewals. People have not been writing and there is not a lot of money purchasing scripts and shows right now. This makes a great place for owners of small ROKU and Amazon Fire TV channels to get in front of new people and gain momentum. - Action item: Start thinking about how you want to promote your channel to viewers.
Streaming tv has entered it JOCK phase
That means all the streamers except Netflix have been getting some sort of sports shows on. You can too. Maybe it can be local or just about your favorite team. It’s an idea worth adding, especially if you can get a partner to do most of the work.- Action item: Consider it, that’s all just consider it and decide your next move from there.
Holiday Season Preparedness!
I have a client with a magazine who is doing her holiday recommendation list. That means your product could be featured as a Holiday gift recommendation.
If you would like to be recommended, you should reply to this email with your details so I can make the introduction! Hurry, the deadline is soon, Please don’t email me in November asking about this offer.

Thanks to Moonlight Serenade Apparel and Brooke!
Warmly,
Dr. Wright